On this journey we call life—or career, or business—you have to come face-to-face with that moment of truth and choose between pivoting and persevering. But how do you know which one is the right choice? It’s like choosing whether to swipe right or left on a dating app. A wrong decision could land you in a regret loop.
Both decisions are valid. The key lies in understanding when to choose each. Let’s explore this crossroads with insight and humor—because life is serious, but that doesn’t mean we can’t laugh a little along the way.
🔄 What Is a Pivot, and Why Does It Sound So Cool?
In business and career terms, a pivot is a strategic shift. It could mean changing your business model, your target market, or even your entire industry. It’s basically saying: “We tried this, it didn’t work, so let’s try something smarter.”
💡 Real-World Example:
Instagram started as a check-in app called Burbn. The founders noticed people loved sharing photos more than checking in, so they pivoted. Result? The Instagram we know and scroll for hours today.
Career Pivot:
You might start in marketing and shift to software development. It’s about rethinking your approach when the current one isn’t working.
✊ What Is Perseverance and Why Does It Sound Like a TED Talk?
Perseverance means sticking with your goals, even when it gets tough. It’s pushing through the obstacles, the self-doubt, and yes, even the colleague who wears neon socks to work at 9 AM.
🤝 Real-World Example:
Elon Musk didn’t quit on Tesla even when the company was inches from bankruptcy in 2008. Sticking with it turned Tesla into an industry titan.
Perseverance is the secret sauce behind many success stories. Sometimes, grinding it out is the smartest move you can make.
❓ Pivot vs. Persevere: How to Know What to Do?
Let’s look at both sides to help you decide:
🔹 When to Pivot:
- Zero Progress Despite Effort: If you’ve tried everything (yes, even giving up your weekend Netflix binge) and still see no results, it’s time to reconsider your approach.
- Market Shift: If your audience or industry changes, you should too. (Remember Blockbuster?)
- Loss of Passion: If the excitement is gone and your work feels like a drag, it’s worth exploring a new direction.
🔹 When to Persevere:
- Small Wins: Progress might be slow, but it’s steady. Stick with it.
- Belief in Vision: If you believe deeply in your mission, that passion can carry you through.
- Temporary Setbacks: If the problem is short-term and solvable, perseverance is your best friend.
📊 The Best of Both Worlds: Pivot AND Persevere
Why not do both? You don’t have to throw the baby out with the bathwater.
- Adapt, Don’t Abandon: Change your strategy, not your mission.
- Test and Learn: Experiment with new tactics. If something flops, try another approach.
😊 Ask for Help
Sometimes, you’re too close to the situation to make a clear decision. Get a mentor, ask a colleague, or consult a professional. A fresh perspective can save months of struggle.
✨ Final Thoughts: Whatever You Do, Just Keep Moving
Pivoting and persevering are both valid paths. Your choice should align with your goals, resources, and emotional investment. Life isn’t a straight line; it’s a twisty maze. Whether you’re turning corners or pushing through walls, the important thing is: keep going.
Because in business (and life), there’s always a way out… unless you’re stuck in traffic. Then, good luck.

